digital activation manager job description

Provide guidance to clients and partners on how to best unlock value from data and audience platforms (PeopleCloud, DMP, CDP) in answering audience briefs and business objectives.

Help internal and external clients think holistically for how 1st, 2nd, 3rd party identities and data can best support customer targeting, engagement, and campaign goals.Facilitate buy-in from internal and external stakeholders on how our solutions fit in their martech and adtech ecosystems and overall audience and data strategy.Collaborate with teams and partners to develop solutions, which include understanding of PII and non-PII identities, 1st, 2nd, 3rd party data, internal and external technologies, and activation media channels.Lead tech & strategy engagements using Epsilon’s PeopleCloud platform, data management platform (DMP) or customer data platform (CDP), offline data onboarding, and digital media campaigns.Serve as client’s digital advertising/marketing ecosystem subject matter expert.Position can be located in Denver or New York City or remote. Hands on Agency Platforms (M1, mPlatform) or DMP or DSP or CDP experience required data strategy, and offline data onboarding experience is ideal. Successful candidate will have 5+ year’s digital advertising/marketing or audience activation experience, demonstrating strong client services, technology comprehension, analytical and problem-solving skills, as well as the ability to thrive in a fast paced, dynamic environment. The Manager-Digital Activation, is the main point of contact for both external clients and internal teams, orchestrating and responsible for setting strategic direction and overseeing digital activation programs. MANAGER, DIGITAL ACTIVATION (AUDIENCE PLATFORMS/DMPS/CDPS) Our group is nimble with the energy and flexibility of a start-up, but with the backing and resources of one of the industry’s largest and most respected marketing service and technology providers.

Epsilon’s Digital Solutions practice helps marketers enhance the effectiveness of their complex digital marketing programs by being industry leaders and SMEs at the intersection where offline and online data comes together.

Digital activation manager job description